I saw this news article in today’s Times of India and was surprised to see such an article in a national daily. This company Foradian Technologies is mis-leading people by coming up with a font for the new Rupee Symbol. They have designed a font that can represent the symbol (`) as the Rupee symbol. That’s not how a currency symbol should be represented. It should be a Unicode symbol and should get approved by Unicode Consortium first. Dollar ($), Euro (€), Yen (¥), Pound (£) are all Unicode characters and not just fonts. This company – Foradian Technologies – is simply trying to gain some mileage of this hype created around the new Rupee Symbol. This is just a marketing gimmick to get the company in lime-light.